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St. Louis, where the presidential debate will take place Oct. 9, is nicknamed the Gateway to the West. A more appropriate moniker might be Skills Gap City.

Local manufacturers say they’re desperate to hire skilled workers, but can’t find enough people who fit the bill. Meanwhile, technical colleges say they can’t turn out students fast enough to meet employer demand.

“Are there enough students pursuing jobs in manufacturing? The simple answer is no,” said Missy Borchardt, dean of enrollment management at Ranken Technical College, a fully accredited, not-for-profit technical school in St. Louis. “We see many more job opportunities within that career field than we can supply.”

In its most recent Burgundy Book, a quarterly analysis of regional economic conditions, the Federal Reserve Bank of St. Louis noted that manufacturing businesses reported difficulty in hiring workers with the right skills. A manufacturer quoted anonymously in the report, acknowledging that it was having a “very difficult time” finding workers, noted, “There are ‘Help Wanted’ signs all over town, so other businesses are having the same problem.”

That’s no surprise to Mark Bockerstett, the president of the St. Louis chapter of the National Tooling & Machining Association (NTMA) and a principal of Modern Screw Products Co.

“Our organization—not just our chapter here in St. Louis, but across the country—is facing a workforce shortage,” Bockerstett told WorkingNation. “I think there’s a stigma that manufacturing or machine shops are dark, dangerous places to work. There’s a feeling that there’s no manufacturing in America. But that’s far from the truth.”

As the St. Louis Post-Dispatch documented this summer, John J. Steuby, the 88-year-old proprietor of the John J. Steuby Co. machine shop, resorted to hanging a huge sign out on his building advertising free training for interested workers. After the article ran, Steuby was able to bring on eight trainees.

“Teachers, parents, and counselors are pointing young men and women toward college,” Steuby told WorkingNation. “But we have a lot of job security here.”

The NTMA has instituted an online training program to appeal to a generation that gets excited about digital technology. It also offers scholarships for students to attend Ranken Technical College. Bockerstett says the NTMA is also working on developing a program that would match a high school robotics team to a local machine shop that would help build their creations. Get kids into a shop, he figures, and maybe they’ll take a liking to the work.

Getting kids into a shop used to be the norm, rather than the exception. But many school districts are moving away from industrial arts courses and doubling down on reading, writing, and arithmetic, partly due to pressure to score well on all-important standardized tests.

David Brown is an engineering and industrial technology instructor at Fort Zumwalt South High School in St. Peters, Missouri, about 40 minutes northwest of St. Louis. His introductory courses teach students the fundamentals of design and metalworking, while later courses introduce them to welding and machining, and advanced courses allow them to engineer, prototype, and make pretty much whatever they want.

Brown clearly enjoys his job immensely, but he’s frustrated by the tone of the national conversation toward education and skills development—particularly the notion that students are learning science, technology, engineering, and math skills only if they are cranking through formulas or eyeballing beakers in a science lab.

“Kids in my class don’t even realize that they’re heavy into geometry,” Brown said. “Once, we had to do a drawing that had a non-isometric line, and one kid started scratching his head and says, ‘Hey, we’re going to have to do trigonometry.’ Well, yeah.”

Brown points out that his classes give students direct lines to job opportunities. Students can get certified in SolidWorks, a 3-D computer modeling program that Brown says many local manufacturing companies use. His advanced students can also take a written and practical test to get a semester’s worth of college credit at Ranken Technical College.

Ranken, where nearly 2,000 students are working toward one-year certificates, two-year associate’s degrees, or a bachelor’s degree in architecture or applied management, is a major talent supply line for local industry. In September, 62 employers came to the school’s monthly breakfast. Last fall, almost 350 companies attended the school’s job fair. Borchardt says students sometimes get hired before they finish their studies.

The school works hand-in-glove with industry to make sure it’s teaching students what they need to know to compete in the modern workforce—including soft skills. The school has a strict dress code (no facial hair or long haircuts for men) and grades students on attendance and enthusiasm as well as proficiency.

Ranken has also set up several programs to run like apprenticeships, with students working a few weeks with a company, coming back to Ranken to hone their skills, and then heading back to the company again. Several local businesses have also set up microenterprises on campus, entrusting students to actually produce their goods.

Despite what seems like a thriving industry, St. Louis is no different than the rest of the country in the sense that globalization and automation have wiped out many manufacturing jobs over the years. The number of manufacturing jobs in the region fell in the second quarter of 2016, the third consecutive loss, and the city only has slightly more than half of the 207,000 manufacturing jobs it had in 1990—some 111,600 jobs, according to the Bureau of Labor Statistics.

Borchardt says the school is aware of the effects of globalization and automation. But she points out that Ranken is preparing students for many jobs that can’t be done from overseas—heating, ventilation, and air conditioning work, for example. It has also added courses in electrical automation technology on the theory that someone has to program and repair the robots. As the world changes, so will they.

“We are building the future workforce so that as a nation, we can move forward,” Borchardt says.

Dana Beth Ardi

Executive Committee

Dana Beth Ardi, PhD, Executive Committee, is a thought leader and expert in the fields of executive search, talent management, organizational design, assessment, leadership and coaching. As an innovator in the human capital movement, Ardi creates enhanced value in companies by matching the most sought after talent with the best opportunities. Ardi coaches boards and investors on the art and science of building high caliber management teams. She provides them with the necessary skills to seek out and attract top-level management, to design the ideal organizational architectures and to deploy people against strategy. Ardi unearths the way a business works and the most effective way for people to work in them.

Ardi is an experienced business executive and senior consultant who leverages business organizational transformation through talent strategies. She uses her knowledge and experience to develop talent strategies to enhance revenue and profit contributions. She has a deep expertise in change management and organizational effectiveness and has designed and built high performance cultures. Ardi has significant experience in mergers, acquisitions, divestitures, IPO’s and turnarounds.

Ardi is an expert on the multi-generational workforce. She understands the four intersecting generations of workers coming together in contemporary companies, each with their own mindsets, leadership and communications styles, values and motivations. Ardi is sought after to assist companies manage and thrive by bringing the generations together. Her book, Fall of the Alphas: How Beta Leaders Win Through Connection, Collaboration and Influence, will be published by St. Martin’s Press. The book reflects Ardi’s deep expertise in understanding organizations and our changing society. It focuses on building a winning culture, how companies must grow and evolve, and how talent influences and shapes communities of work. This is what she has coined “Corporate Anthropology.” It is a playbook on how modern companies must meet challenges – culturally, globally, digitally, across genders and generations.

Ardi is currently the Managing Director and Founder of Corporate Anthropology Advisors, LLC, a consulting company that provides human capital advisory and innovative solutions to companies building value through people. Corporate Anthropology works with organizations, their cultures, the way they grow and develop, and the people who are responsible for forming their communities of work.

Prior to her position at Corporate Anthropology Advisors, Ardi served as a Partner/Managing Director at the private equity firms CCMP Capital and JPMorgan Partners. She was a partner at Flatiron Partners, a venture capital firm working with early state companies where she pioneered the human capital role within an investment portfolio.

Ardi holds a BS from the State University of New York at Buffalo as well as a Masters degree and PhD from Boston College. She started her career as professor at the Graduate Center at Fordham University in New York.