Older Food Worker

These 7 principles could help employers attract and retain older frontline workers

Report: Analysis and research makes case for hiring and promoting older workers
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A new article in the Harvard Business Review makes the case that older workers, and an intergenerational workforce, can help employers fill much-needed frontline jobs.

Co-authors Paul Irving, Bob Kramer, Jacquelyn Kung, and Ed Frauenheim write in 7 Principles to Attract and Retain Older Frontline Workers that older workers want and need to work longer. Based on the authors’ interviews and survey data of 35,000 older, experienced employees in the United States, they conclude that there are seven key strategies that will enable employers to hire and retain these workers.

They are: designing purposeful roles, enabling flexible schedules, adapting pay policies, accommodating physical challenges, communicating clearly, building community, and tackling ageism.

Here is some of why, according to the authors, employers should adopt these strategies.

“In this changing and challenging business environment – where employers must address staff absenteeism, presenteeism, and costly turnover compounded by pent-up consumer frustrations – hiring older and more experienced workers can be a huge help. In these workers, employers often gain not only employees with loyalty and reliability, but also sound judgement in addressing critical customer needs.

“An emerging body of research also confirms that older employees bring a collaborative spirit to the workplace and enable organizations to benefit from the diversity of intergenerational teams – blending the energy of youth and the experience of age. More broadly, these workers can help address a long-term labor shortage that the United States and many other developed nations, including Germany, Australia, and Japan, are facing.”

You can read the entire report and analysis here:

Dana Beth Ardi

Executive Committee

Dana Beth Ardi, PhD, Executive Committee, is a thought leader and expert in the fields of executive search, talent management, organizational design, assessment, leadership and coaching. As an innovator in the human capital movement, Ardi creates enhanced value in companies by matching the most sought after talent with the best opportunities. Ardi coaches boards and investors on the art and science of building high caliber management teams. She provides them with the necessary skills to seek out and attract top-level management, to design the ideal organizational architectures and to deploy people against strategy. Ardi unearths the way a business works and the most effective way for people to work in them.

Ardi is an experienced business executive and senior consultant who leverages business organizational transformation through talent strategies. She uses her knowledge and experience to develop talent strategies to enhance revenue and profit contributions. She has a deep expertise in change management and organizational effectiveness and has designed and built high performance cultures. Ardi has significant experience in mergers, acquisitions, divestitures, IPO’s and turnarounds.

Ardi is an expert on the multi-generational workforce. She understands the four intersecting generations of workers coming together in contemporary companies, each with their own mindsets, leadership and communications styles, values and motivations. Ardi is sought after to assist companies manage and thrive by bringing the generations together. Her book, Fall of the Alphas: How Beta Leaders Win Through Connection, Collaboration and Influence, will be published by St. Martin’s Press. The book reflects Ardi’s deep expertise in understanding organizations and our changing society. It focuses on building a winning culture, how companies must grow and evolve, and how talent influences and shapes communities of work. This is what she has coined “Corporate Anthropology.” It is a playbook on how modern companies must meet challenges – culturally, globally, digitally, across genders and generations.

Ardi is currently the Managing Director and Founder of Corporate Anthropology Advisors, LLC, a consulting company that provides human capital advisory and innovative solutions to companies building value through people. Corporate Anthropology works with organizations, their cultures, the way they grow and develop, and the people who are responsible for forming their communities of work.

Prior to her position at Corporate Anthropology Advisors, Ardi served as a Partner/Managing Director at the private equity firms CCMP Capital and JPMorgan Partners. She was a partner at Flatiron Partners, a venture capital firm working with early state companies where she pioneered the human capital role within an investment portfolio.

Ardi holds a BS from the State University of New York at Buffalo as well as a Masters degree and PhD from Boston College. She started her career as professor at the Graduate Center at Fordham University in New York.