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Omaha manufacturer grows its own talent to deal with a labor shortage

A manufacturing company in Nebraska partners with a local community college to fast-track potential new employees into open jobs
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Almost a third of American companies have a skilled labor shortage, according to a survey by the National Association of Business Economics. Manufacturers have looked to upskilling, reskilling, and partnerships as solutions to bridge the gaps. Some companies are creating their own programs to attract and grow talent—one example, Lozier of Omaha, Nebraska. The 65-year-old company makes fixtures, such as shelves, for major retailers.

“Prior to the [current] shortage, there’s been a mass shortage of skilled labor that’s existed for a lot longer. We’ve had job ads up, done a number of different things from a recruitment perspective over the past years to be competitive and attractive as an employer,” says Lozier spokeswoman Hannah Bolte. “Everyone is hiring, and we needed to stand out.”

Lozier has its own training program for welders. In the summer, it hosted a welding-specific career fair on-site. Jobseekers applied online or on location, met with recruiters, toured the plant, and those who qualified were given a conditional job offer. “We were looking for people who were either a certified welder or willing to learn how to weld. They wanted to learn but for some reasons weren’t certified. We were looking for people with the right attitude and right aptitude,” Bolte says.

Eleven people were hired at the event. Three were already certified welders. Eight entered into the training program.

Local Training Programs are a Pipeline to Skilled Workers
Tammy Green, director of workforce training, Metropolitan Community College (Photo: MCC)

Metropolitan Community College (MCC) works with local company partners to design short-term credit and non-credit training courses towards industry-recognized certifications. Together, Lozier and MCC created a training program and core curriculum specific to welding in an accelerated and condensed format.

“MCC plays a vital role in addressing the skills gaps in Nebraska. We have partnered with multiple companies to not only work to prepare individuals for the workforce through work readiness training but also to provide the technical training,” says Tammy Green, director of MCC Workforce Training.

Nick Hansen, one of Lozier’s new hires, went through the inaugural welding hiring event and training program. Previously, he stocked shelves at a warehouse.

“I’ve always enjoyed working with my hands. It’s more rewarding to me than sitting at a desk. I wanted to learn how to weld, but there were things standing in my way, before this program presented itself to me,” Hansen says.

“I thought the worst thing they could say is ‘no.’ I had never heard of a company that takes amateurs without experience, offers to train them, and pays them for it—and gives them a career path with a future. I’m so glad I went. I’m very fortunate to have landed here.”

For two weeks, trainees participated in classroom learning at MCC, as well as hands-on experience at Lozier.

“It was very straightforward. We spent four hours a day in the classroom and four hours in the weld lab—and later with on-the-job training in the plants. We learned different joints, set-ups, and got a feel for the technique. The weld lab portion was very helpful to be in a classroom environment with an instructor learning the basics. The on-the-job training was invaluable to do my job well,” Hansen says.

Nick Hansen (Photo: Lozier)

At the end of two weeks, trainees were tested and if they passed, they were released to begin working at Lozier. The starting salary ranges from $21 to $25 an hour, depending on the shift. Additional wage increases can be expected after six months, a bonus at 90 days, as well as other things to “sweeten the pot,” Bolte says.

Looking Inward for Needed Talent
Hannah Bolte, spokesperson, Lozier (Photo: Lozier)

While this is the first time Lozier embarked on a program like this, it’s not the first time they’ve created opportunities for their employees looking for a career path within the company.

“We’re a manufacturing facility. Sometimes we bring in folks working in a production job, on a paint line, hanging shelves to go through the paint machine. They look around and see perhaps welding may be of interest. Or a specialized machine operator. There are different pay scales within the facility. We’ve partnered with MCC in the past to give those opportunities to employees,” Bolte says.

“They might have come into a job, but if something piques their interest, we’ll let them get the training they need to move into another position. We want people to be happy in their jobs.”

Lozier considers the welding program a success. While another session is not yet on the calendar, Bolte says future trainings are “not off the table.”

“Prior to Lozier, I was just punching a clock. Jobs I held were just something I did to earn a paycheck,” says Hansen. “Now, I’m on a meaningful career path. I enjoy my work, like my hours, and I’m learning all the time.”

Dana Beth Ardi

Executive Committee

Dana Beth Ardi, PhD, Executive Committee, is a thought leader and expert in the fields of executive search, talent management, organizational design, assessment, leadership and coaching. As an innovator in the human capital movement, Ardi creates enhanced value in companies by matching the most sought after talent with the best opportunities. Ardi coaches boards and investors on the art and science of building high caliber management teams. She provides them with the necessary skills to seek out and attract top-level management, to design the ideal organizational architectures and to deploy people against strategy. Ardi unearths the way a business works and the most effective way for people to work in them.

Ardi is an experienced business executive and senior consultant who leverages business organizational transformation through talent strategies. She uses her knowledge and experience to develop talent strategies to enhance revenue and profit contributions. She has a deep expertise in change management and organizational effectiveness and has designed and built high performance cultures. Ardi has significant experience in mergers, acquisitions, divestitures, IPO’s and turnarounds.

Ardi is an expert on the multi-generational workforce. She understands the four intersecting generations of workers coming together in contemporary companies, each with their own mindsets, leadership and communications styles, values and motivations. Ardi is sought after to assist companies manage and thrive by bringing the generations together. Her book, Fall of the Alphas: How Beta Leaders Win Through Connection, Collaboration and Influence, will be published by St. Martin’s Press. The book reflects Ardi’s deep expertise in understanding organizations and our changing society. It focuses on building a winning culture, how companies must grow and evolve, and how talent influences and shapes communities of work. This is what she has coined “Corporate Anthropology.” It is a playbook on how modern companies must meet challenges – culturally, globally, digitally, across genders and generations.

Ardi is currently the Managing Director and Founder of Corporate Anthropology Advisors, LLC, a consulting company that provides human capital advisory and innovative solutions to companies building value through people. Corporate Anthropology works with organizations, their cultures, the way they grow and develop, and the people who are responsible for forming their communities of work.

Prior to her position at Corporate Anthropology Advisors, Ardi served as a Partner/Managing Director at the private equity firms CCMP Capital and JPMorgan Partners. She was a partner at Flatiron Partners, a venture capital firm working with early state companies where she pioneered the human capital role within an investment portfolio.

Ardi holds a BS from the State University of New York at Buffalo as well as a Masters degree and PhD from Boston College. She started her career as professor at the Graduate Center at Fordham University in New York.