Trainees participate in the Working at Heights training class at the GBC - NORCAT MST facility in Elko, Nev. (GBC - NORCAT MST)

Nevada gambles on diversifying its workforce and economy

WINN program helps Nevadans gain skills for in-demand jobs in areas such as health care, manufacturing, information technology, transportation and logistics, natural resources, and creative industries
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Nevada is commonly known for its bright lights and gambling. In fact, the gaming industry makes up close to 40% of the state’s economy. But Nevada is developing its workforce beyond slot machines and blackjack, investing in five key areas that leverage its geographic resources and local talent in urban and rural areas across the state.

“Our state leaders or forefront thinkers would come together and say, ‘We want to raise the bar for Nevadans,’” says Elaine Silverstone, Nevada’s director of workforce development. “(They’d add), ’We want there to be economic diversification. We want everyone to have opportunities in hospitality and tourism and other key sectors. So, what could we be doing?’”

Silverstone leads the Workforce Innovations for a New Nevada (WINN) program, which provides funding to support programs that help Nevadans gain the skills needed for in-demand jobs. It launched in 2015 and focused on improving the state’s workforce and boosting economic development by aligning educational programs with industry needs in sectors such as health care, manufacturing, and information technology.

In 2020, WINN revised its target sectors to include advanced manufacturing, transportation and logistics, IT, natural resources, and “creative industries” – an extension of hospitality and tourism. That last category led to an increased emphasis on sports such as football (Las Vegas Raiders), hockey (Vegas Golden Knights), basketball (Las Vegas Aces), Formula One, soccer, and others.

“The WINN program represents the state’s commitment to attracting new businesses in the target sectors of our state plan,” Silverstone says. “And that will offer high-wage jobs for Nevadans by providing workforce training programs at institutions to achieve that purpose.”

Above: A student in the VR/AR Learning Technologies class at the GBC – NORCAT MST facility in Elko, Nev. (Photo: GBC – NORCAT MST)
Above: A student in the VR/AR Learning Technologies class at the GBC – NORCAT MST facility in Elko, Nev. Top of page: Working at Heights training at Elko. (GBC – NORCAT MST)

The training programs are provided by community colleges, which partner with companies in their respective fields. Programs take 12 months or less. Across the state, 17 programs are active with WINN funding.

WINN Boosts the Mining Industry

In Northern Nevada, WINN’s support is boosting the mining industry. Gold, silver, copper and lithium are plentiful in that region. That led to a new partnership with Great Basin College (GBC) campuses in Winnemucca and Elko, Nev., and NORCAT, a Canadian company that provides mining certification and training. Its new GBC – NORCAT Mine Skills Training (MST) center just opened in January.

WINN funding paid for curriculum, hardware, equipment, learning technologies, and start-up wages for facility employees.

The program offers a variety of mine skills, and health and safety programs targeted at a range of skill levels, from entry-level workers to experienced mine workers and supervisors.

Health and safety programs address topics such as working at heights, confined space, lockout, tagout, supervisory training, training the trainer, heavy equipment training, new miner training, VR/AR learning technologies, and many more.

Training Flexibility for Mining Workers

Jason Bubba, Chief Operating Officer, NORCAT
Jason Bubba, Chief Operating Officer, NORCAT

Students can train at the GBC – NORCAT MST facility to train. But trainers also will also go to client sites to deliver training at their locations and on their equipment.

The length of programming can range from a half day to multiple weeks, depending on the specific courses. Participants can earn a GBC – NORCAT MST certificate.

“GBC – NORCAT MST success means that we will be integral partners with mining companies, associations, government, and education,” says Jason Bubba, NORCAT chief operating officer. “(The partnership) will play a key role in attracting and training the next generation workforce to the industry and support those existing workers so that they can be upskilled to meet the demands of an increasingly technologically evolving workplace.

“Ultimately,” he adds, “the GBC – NORCAT MST will assist in developing a safe workplace where all will benefit from the advancement of creating a stronger safety culture through their daily safe work practices.”

The program expects to bring an estimated 1,150 jobs through employer partners at Lithium Americas, Sawtooth Mining and Nevada Gold Mines.

Support for Manufacturing and the ‘Lithium Loop’

When Tesla established a Gigafactory in the Tahoe-Reno area, advanced manufacturing became a priority. Western Nevada College (WNC) partnered with Tesla, Redwood Materials and other industry leaders to develop core training in related fields such as machine tooling, welding, and pre-engineering. Several certification program levels can be stacked together towards an associate’s degree.

Battery recycling training is following a similar trajectory. With the emergence of Nevada’s “Lithium Loop” for electric vehicles and renewable energy storage – a supply chain network of mining, processing, refining and recycling lithium – WNC is providing non-credit courses that employers can offer their workers. So far, more than 100 current workers have taken the training. A credit-based course and industry-recognized credentials to create a talent pipeline are under development.

WINN funding has enabled WNC to create and launch new programs, develop curriculum, purchase equipment and learning resources, hire and train staff, and supplement employer funding so their employees can leverage their programs to increase hiring pools and strengthen retention.

Tech Express: Western Nevada College’s Mobile Tech Lab

Tech Express, WNC’s mobile tech lab that’s used for training advanced manufacturing and electronics course and concepts, may be one of the most visible uses of WINN money. It can accommodate six to eight students at a time, using mobile training modules to provide hands-on skill practice. 

Dana Ryan, Vice President, Academic and Student Affairs, Western Nevada College
Dana Ryan, Vice President, Academic and Student Affairs, Western Nevada College

“The idea behind the Tech Express was to be able to better serve the more distance communities and employers in our service area by taking specialized equipment and training opportunities to them,” says Dana Ryan, Ph.D., WNC’s vice president of academic and student affairs.

“For students in the more rural or remote parts of our service area, it can be difficult,” she says. “The ability to travel to these areas to provide the specialized training that supports their local industries is a huge opportunity for the employers and the local population.”

Truckee Meadows Community College and College of Southern Nevada have also received WINN funding for workforce training programs in the existing priority sectors.  

Two new industries – health care and water sustainability – have been identified for support, as well, Silverstone says.

“The state is committed to supporting workforce development,” she says, “and WINN is just one tool that illustrates that commitment to providing workforce pathways that all Nevadans should have towards opportunities for high-wage career pathways.”

Dana Beth Ardi

Executive Committee

Dana Beth Ardi, PhD, Executive Committee, is a thought leader and expert in the fields of executive search, talent management, organizational design, assessment, leadership and coaching. As an innovator in the human capital movement, Ardi creates enhanced value in companies by matching the most sought after talent with the best opportunities. Ardi coaches boards and investors on the art and science of building high caliber management teams. She provides them with the necessary skills to seek out and attract top-level management, to design the ideal organizational architectures and to deploy people against strategy. Ardi unearths the way a business works and the most effective way for people to work in them.

Ardi is an experienced business executive and senior consultant who leverages business organizational transformation through talent strategies. She uses her knowledge and experience to develop talent strategies to enhance revenue and profit contributions. She has a deep expertise in change management and organizational effectiveness and has designed and built high performance cultures. Ardi has significant experience in mergers, acquisitions, divestitures, IPO’s and turnarounds.

Ardi is an expert on the multi-generational workforce. She understands the four intersecting generations of workers coming together in contemporary companies, each with their own mindsets, leadership and communications styles, values and motivations. Ardi is sought after to assist companies manage and thrive by bringing the generations together. Her book, Fall of the Alphas: How Beta Leaders Win Through Connection, Collaboration and Influence, will be published by St. Martin’s Press. The book reflects Ardi’s deep expertise in understanding organizations and our changing society. It focuses on building a winning culture, how companies must grow and evolve, and how talent influences and shapes communities of work. This is what she has coined “Corporate Anthropology.” It is a playbook on how modern companies must meet challenges – culturally, globally, digitally, across genders and generations.

Ardi is currently the Managing Director and Founder of Corporate Anthropology Advisors, LLC, a consulting company that provides human capital advisory and innovative solutions to companies building value through people. Corporate Anthropology works with organizations, their cultures, the way they grow and develop, and the people who are responsible for forming their communities of work.

Prior to her position at Corporate Anthropology Advisors, Ardi served as a Partner/Managing Director at the private equity firms CCMP Capital and JPMorgan Partners. She was a partner at Flatiron Partners, a venture capital firm working with early state companies where she pioneered the human capital role within an investment portfolio.

Ardi holds a BS from the State University of New York at Buffalo as well as a Masters degree and PhD from Boston College. She started her career as professor at the Graduate Center at Fordham University in New York.