utility

Modernizing the grid could lead to surge in green jobs

Renewables and cybersecurity issues offer challenges and opportunities
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With the nation’s infrastructure aging, the utility sector has had to look forward. Deemed essential by the federal government at the start of the COVID-19 outbreak, the industry and its workers are critical to keeping the country functioning—now and after the pandemic. In addition to being critical to the country’s operation and security, utilities could potentially be a big source of new green jobs in the coming years.

The immediate impact of COVID-19 has been a significant job loss in the green energy industry. Nearly 600,000, or 17.8 percent, of clean energy workers have lost their jobs since the beginning of the pandemic. Despite the setback, the World Resources Institute (WRI) says government investment in green jobs could help the economy bounce back.

It calls for modernizing the electric grid, renewing the nation’s transportation infrastructure, and investing in mass tree restoration as ways of creating hundreds of thousands of jobs. In a WRI report, Devashree Saha, a senior associate, says, “lawmakers have the opportunity to ensure that we build back better, in ways that create millions of well-paying jobs and advances a low-carbon economy.”

Challenges and Opportunities

Industry professionals consider “renewables, sustainability, and the environment” to be the top issue in the electric utility industry, according to a February survey by Utility Dive. The topic includes fossil fuel plant reductions, cutting emissions, increasing rooftop solar and electric vehicles, water conservation, and more. The report says almost half—46 percent—of the more than 566 respondents consider the issues to be both an opportunity for adding new jobs and a challenge.

Another issue within the utility industry is the knowledge drain as an aging workforce approaches retirement. Barry Worthington is executive director of the United States Energy Association (USEA).  He tells WorkingNation that COVID-19 will not speed up retirements because the pandemic has hit the economy hard and retirement accounts have shrunk. But he does say the industry is working on replenishing its worker pipeline.

“This is an issue we’ve been having to deal with and we’re very focused on workforce development, both bringing people from other industries into the power industry and attracting entry level professionals. Our industry is working very closely with junior colleges and technical schools and the trade unions for that matter at getting people in front of programs for linemen and things like that.”

Worthington says the utility sector is vital, so it’s well-prepared, even when a health crisis strikes. “Electricity is such a key component of the economy and everything else rests on that. So, every operating utility is going to have a staffing plan where there’s going to be at least two or three people prepared to take over every key position. Our industry has plans and procedures so that we’re well prepared for these types of things.”

Digital Skills Transformation

Looking ahead, the utility sector will be digital-focused, according to a Deloitte report Digital Innovation: Creating the Utility of the Future. The survey says, “Ninety-five percent of respondents indicate that digital transformation is a top strategic priority.” The survey also puts greater focus on cost-cutting, protecting infrastructure, and diversifying power sources.

Deloitte says the utility worker of the future will have updated skills. According to the report, “The tech-savvy employee relies on connected yet independent systems, often collaborating with bots that integrate AI to accomplish tasks. Most processes are automated, freeing employees from routine, and sometimes dangerous, tasks and enabling them to focus on performing highly complex, customized, and unpredictable work.”

The report continues, “Their performance is measured in real time, as is learning and development. Through new approaches such as design thinking and employee journey maps, employee experiences are understood and improved.”

Deloitte says the growing trends of electrification, decarbonization, and decentralization will likely create more opportunities in the future. The report says, “And that future could be bright.”

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Dana Beth Ardi

Executive Committee

Dana Beth Ardi, PhD, Executive Committee, is a thought leader and expert in the fields of executive search, talent management, organizational design, assessment, leadership and coaching. As an innovator in the human capital movement, Ardi creates enhanced value in companies by matching the most sought after talent with the best opportunities. Ardi coaches boards and investors on the art and science of building high caliber management teams. She provides them with the necessary skills to seek out and attract top-level management, to design the ideal organizational architectures and to deploy people against strategy. Ardi unearths the way a business works and the most effective way for people to work in them.

Ardi is an experienced business executive and senior consultant who leverages business organizational transformation through talent strategies. She uses her knowledge and experience to develop talent strategies to enhance revenue and profit contributions. She has a deep expertise in change management and organizational effectiveness and has designed and built high performance cultures. Ardi has significant experience in mergers, acquisitions, divestitures, IPO’s and turnarounds.

Ardi is an expert on the multi-generational workforce. She understands the four intersecting generations of workers coming together in contemporary companies, each with their own mindsets, leadership and communications styles, values and motivations. Ardi is sought after to assist companies manage and thrive by bringing the generations together. Her book, Fall of the Alphas: How Beta Leaders Win Through Connection, Collaboration and Influence, will be published by St. Martin’s Press. The book reflects Ardi’s deep expertise in understanding organizations and our changing society. It focuses on building a winning culture, how companies must grow and evolve, and how talent influences and shapes communities of work. This is what she has coined “Corporate Anthropology.” It is a playbook on how modern companies must meet challenges – culturally, globally, digitally, across genders and generations.

Ardi is currently the Managing Director and Founder of Corporate Anthropology Advisors, LLC, a consulting company that provides human capital advisory and innovative solutions to companies building value through people. Corporate Anthropology works with organizations, their cultures, the way they grow and develop, and the people who are responsible for forming their communities of work.

Prior to her position at Corporate Anthropology Advisors, Ardi served as a Partner/Managing Director at the private equity firms CCMP Capital and JPMorgan Partners. She was a partner at Flatiron Partners, a venture capital firm working with early state companies where she pioneered the human capital role within an investment portfolio.

Ardi holds a BS from the State University of New York at Buffalo as well as a Masters degree and PhD from Boston College. She started her career as professor at the Graduate Center at Fordham University in New York.