Manufacturing1

Manufacturing remains a route to a good job, yet for a smaller workforce

The demand for skilled employees drives the new manufacturing economy.
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Manufacturing used to be the crown jewel of the American economy. Massive factories in nearly every corner of the country created goods sought worldwide. And the jobs making those items provided even the least-educated worker with enough money to realize their dreams, or at least live comfortably.

Those days, and millions of those jobs, are gone. And they’re likely never coming back at the scale at which they once existed.

According to Upskilling and Downsizing in American Manufacturing, a new report from Georgetown University’s Center on Education and the Workforce, manufacturing accounted for almost 20 million jobs and 22 percent of national employment in 1979. Today, those numbers are down to 12.6 million jobs and 9 percent of employment.

But that report also says that despite its decline, manufacturing “remains an important source of economic opportunity” and “a good route to jobs for a smaller, more skilled workforce.”

Upskilling – the future of manufacturing

“Manufacturing is in a state of flux. Meaning that we mistook the global shock that impacted manufacturing between say about 1979 to about 2000 as the death of manufacturing, where in fact manufacturing both as a global phenomenon and as a U.S. value creation hasn’t died. It’s either stayed stable or has grown as a function of the size of the economy,” according to Dr. Jeff Strohl, the Center’s director of research and a co-author of the report.

Strohl cites automation and changes in business practices as having unsettled the manufacturing industry, shrinking the demand for workers to about 70 percent of what was needed 20 years ago. That’s created a barrier to entry-level jobs for less-educated workers.

“It’s just a different beast today. In 1979 and 1966 and 1950, a person could get into manufacturing with just a high school degree and expect to do pretty well,” says Strohl. “Most of the learning and education needed on the job were learned on the job. So, the need for advanced education wasn’t required, or at least formal school-based education wasn’t required.”

“Today, modernized manufacturing is making a new investment in a new type of manufacturing that relies an awful lot on automation, robotics, computer-assisted design and manufacturing,” Strohl adds. “Workers will have to keep abreast of changes in the actual programming languages that enable them to control and keep up with the machinery.”

According to Strohl, “That will require some type of continual updating either through on-the-job training, or as we see in the U.S. model, a lot more reliance on third-party certifications, which enable the employee to go out and get bite-sized pieces of education and training that will help them keep up with changes, small changes, in the labor market in these sort of technologies.”

Even though manufacturing isn’t the major force that it once was in the U.S. economy, the report says that it’s still a good source of jobs for less-educated workers, providing more good jobs for workers without a bachelor’s degree in 35 states. Good jobs are defined as minimum earnings of $35,000 for workers age 25–44, and $45,000 for workers age 45 and older.

“There is a group of workers who were employed in manufacturing when the change began to happen and they were able to move with the punches and maintain their employment. So, they have the benefit of in-place experiential learning. There’s a real value to the person who knows the plant and knows the machines,” he says. “I think there is a source of good jobs in manufacturing that reflects an incumbent worker base who can maybe move between existing firms. A lot of the movement, if we look at where manufacturing has gone, it hasn’t jumped from high school dropout to Ph.D. It’s moved up a little bit.”

Pathways to manufacturing jobs

According to the report, manufacturing now provides job opportunities along three educational pathways: high school, middle skills, and a bachelor’s degree.

“What we mean first by the three pathways is really investigating changes in shifts between the high school, meaning high school and less; the middle, which is everything between more than high school and less than a B.A.; and then B.A. plus,” according to Strohl.

Jeff Strohl (Source: Georgetown University’s Center on Education and the Workforce)

“So, if we look at manufacturing, the shift upward on the three pathways looked at a longstanding foundation in manufacturing that still provides stock of employment to workers with high school has shifted to the middle, so that middle skills are where the growth is if you look in manufacturing. The B.A. side of things really reflects the extreme side of upskilling. I think that that’s really going to get into the design and really heavy-duty computerized manufacturing design component.”

Strohl uses the automotive industry as an example. “Detroit reflects this type of upskilling on the B.A. side of the market, which is the entire infrastructure for automotive manufacturing existed in the Detroit area. And then you pulled out the automotive plants. But what was left was all of the design, marketing, et cetera, components, finance. A big portion of G.M.’s business model these days is not actually creating a car, but it’s creating the financing to enable people to buy a car. And all of those types of work require more advanced degrees. You are normally a BA as a start point.”

“What’s happened in industries as a whole and manufacturing in particular, but not necessarily more or less than other industries, is that we’ve really shifted toward a service model. So, let’s say in 1950, you might have two lawyers for every 100 workers and three managers for every 100 workers. Now you’ve shifted to 10 or 12 or 15 lawyers and 10 managers for every 100 workers.”

The future of manufacturing jobs

So, what does the future hold for manufacturing jobs? The report projects that manufacturing employment is expected to decrease by 253,200 jobs over the next decade. Workers with a high school diploma or less, and workers with bachelor’s degrees, will bear the brunt of those losses. “However, workers with middle skills, who often fill more demanding blue-collar and supervisory positions, are expected to gain about 300,000 new jobs by 2027.”

Strohl says the industry needs to stop looking backward to better embrace the future of manufacturing.

“You know, we have in the American psyche a looking in the rear-view mirror type of perspective. And what that is doing, in my mind, is coloring how it is we see what new manufacturing is. And sometimes because of that older vision, we’re not letting ourselves see what new manufacturing is, and in doing so we’re not necessarily creating industrial policy that is as effective as it could be.”

Strohl believes manufacturing will become more automated as it modernizes but that the technology will be complementary to human labor, not replace it entirely.

“It’s not really, fully, a substitute the way people fear. It is substituting on low-skilled labor, yes, there’s no doubt about that. But it also has a very strong complement, meaning you need people. A lot of the changes in how we do business in the business model that requires interwoven business services to get a good to market have really made the production to market process much more complicated and layered.”

“And in this kind of model, you see that around 1940, you’ve got like 10 farmers and two wholesalers to get goods to market. Now you have one farmer, two lawyers, ten wholesalers and eight retailers to get the product to market. That type of model and the change in how we do business has spread everywhere.”

Dana Beth Ardi

Executive Committee

Dana Beth Ardi, PhD, Executive Committee, is a thought leader and expert in the fields of executive search, talent management, organizational design, assessment, leadership and coaching. As an innovator in the human capital movement, Ardi creates enhanced value in companies by matching the most sought after talent with the best opportunities. Ardi coaches boards and investors on the art and science of building high caliber management teams. She provides them with the necessary skills to seek out and attract top-level management, to design the ideal organizational architectures and to deploy people against strategy. Ardi unearths the way a business works and the most effective way for people to work in them.

Ardi is an experienced business executive and senior consultant who leverages business organizational transformation through talent strategies. She uses her knowledge and experience to develop talent strategies to enhance revenue and profit contributions. She has a deep expertise in change management and organizational effectiveness and has designed and built high performance cultures. Ardi has significant experience in mergers, acquisitions, divestitures, IPO’s and turnarounds.

Ardi is an expert on the multi-generational workforce. She understands the four intersecting generations of workers coming together in contemporary companies, each with their own mindsets, leadership and communications styles, values and motivations. Ardi is sought after to assist companies manage and thrive by bringing the generations together. Her book, Fall of the Alphas: How Beta Leaders Win Through Connection, Collaboration and Influence, will be published by St. Martin’s Press. The book reflects Ardi’s deep expertise in understanding organizations and our changing society. It focuses on building a winning culture, how companies must grow and evolve, and how talent influences and shapes communities of work. This is what she has coined “Corporate Anthropology.” It is a playbook on how modern companies must meet challenges – culturally, globally, digitally, across genders and generations.

Ardi is currently the Managing Director and Founder of Corporate Anthropology Advisors, LLC, a consulting company that provides human capital advisory and innovative solutions to companies building value through people. Corporate Anthropology works with organizations, their cultures, the way they grow and develop, and the people who are responsible for forming their communities of work.

Prior to her position at Corporate Anthropology Advisors, Ardi served as a Partner/Managing Director at the private equity firms CCMP Capital and JPMorgan Partners. She was a partner at Flatiron Partners, a venture capital firm working with early state companies where she pioneered the human capital role within an investment portfolio.

Ardi holds a BS from the State University of New York at Buffalo as well as a Masters degree and PhD from Boston College. She started her career as professor at the Graduate Center at Fordham University in New York.