While the New England Patriots were winning on the field, the world’s largest search engine used one of their two Super Bowl ads to highlight how the company is helping the real life patriots of the U.S. Armed Forces win as they search for civilian work.
The second of Google’s two ads showcased Google’s ability to help veterans search for jobs, which WorkingNation sees as a clear solution-oriented resource that can make a big difference for Veteran job seekers.
In the Veterans: Enter Your MOS Code to Find Your Next Job ad Google acknowledges that one of the hardest parts about transitioning out of the U.S. military for the 250,000 service members who do so every year is finding a job that utilizes their skills.
The search engine now allows Veterans to look for jobs by using the keyphrase “jobs for Veterans” and then entering their MOS codes. Doing this turns up search results for job openings that correspond with the job seeker’s military role.
We identify solutions for veterans as they navigate the workforce. As part of our Do Something Awesome series, WorkingNation tells the story of Evelyn Scott, who spent years dreaming, planning and saving for her next career move after she retired from the United States Navy. She was going to own a 7-Eleven franchise.
All of her hard work and diligence paid off in the grand opening of her store, No. 38164, in Norfolk, Virginia last December. Regardless of winning her store through the 7-Eleven Women’s Franchise Giveaway Contest, her preparation meant she would have earned her keys anyway.
You can read Evelyn’s full story here and watch the video below:
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Dana Beth Ardi, PhD, Executive Committee, is a thought leader and expert in the fields of executive search, talent management, organizational design, assessment, leadership and coaching. As an innovator in the human capital movement, Ardi creates enhanced value in companies by matching the most sought after talent with the best opportunities. Ardi coaches boards and investors on the art and science of building high caliber management teams. She provides them with the necessary skills to seek out and attract top-level management, to design the ideal organizational architectures and to deploy people against strategy. Ardi unearths the way a business works and the most effective way for people to work in them.
Ardi is an experienced business executive and senior consultant who leverages business organizational transformation through talent strategies. She uses her knowledge and experience to develop talent strategies to enhance revenue and profit contributions. She has a deep expertise in change management and organizational effectiveness and has designed and built high performance cultures. Ardi has significant experience in mergers, acquisitions, divestitures, IPO’s and turnarounds.
Ardi is an expert on the multi-generational workforce. She understands the four intersecting generations of workers coming together in contemporary companies, each with their own mindsets, leadership and communications styles, values and motivations. Ardi is sought after to assist companies manage and thrive by bringing the generations together. Her book, Fall of the Alphas: How Beta Leaders Win Through Connection, Collaboration and Influence, will be published by St. Martin’s Press. The book reflects Ardi’s deep expertise in understanding organizations and our changing society. It focuses on building a winning culture, how companies must grow and evolve, and how talent influences and shapes communities of work. This is what she has coined “Corporate Anthropology.” It is a playbook on how modern companies must meet challenges – culturally, globally, digitally, across genders and generations.
Ardi is currently the Managing Director and Founder of Corporate Anthropology Advisors, LLC, a consulting company that provides human capital advisory and innovative solutions to companies building value through people. Corporate Anthropology works with organizations, their cultures, the way they grow and develop, and the people who are responsible for forming their communities of work.
Prior to her position at Corporate Anthropology Advisors, Ardi served as a Partner/Managing Director at the private equity firms CCMP Capital and JPMorgan Partners. She was a partner at Flatiron Partners, a venture capital firm working with early state companies where she pioneered the human capital role within an investment portfolio.
Ardi holds a BS from the State University of New York at Buffalo as well as a Masters degree and PhD from Boston College. She started her career as professor at the Graduate Center at Fordham University in New York.
