Coded by Kids

Combining coding and entrepreneurship to spark K-12 interest in tech

"A conduit to helping underrepresented people build generational wealth and have sustainable careers."
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It’s not enough to just learn about technology or to work in the industry. To make real change, one needs to lead and create. That’s the notion behind a Philadelphia-based nonprofit that combines coding and entrepreneurship to spark interest and innovation in students ages 8-18.

Coded by Kids (CBK) was founded by Sylvester Mobley, who grew up as a tinkerer, pulling things apart to see how they were built. After he served more than a decade in three branches of the U.S. military, he earned his bachelor of business administration at Temple University. As he entered the civilian workforce as a project manager for tech projects, and volunteered at a local recreation center for kids teaching web development.

Danae Mobley, COO, Coded by Kids

“Technology is just not a field that most Black and brown people see as possibilities for themselves,” says Danae Mobley, chief operating officer for Coded by Kids.

“Generally when people of color get into tech, they get pushed into lower level jobs in technology, like IT. Coded By Kids wants to provide an alternative to what we get thrown into – music, entertainment, sports,” she adds.

“Tech is what we teach, but it’s a conduit to helping underrepresented people build generational wealth and have sustainable careers.”

The interest in Sylvester’s rec center classes grew and he launched CBK as a nonprofit offering free programs from its office in University City in the Philadelphia area and in local schools.

Coding and technology classes are available for beginner to advanced skill levels. In addition to instructors, CBK partners with local companies and entrepreneurs who provide current and real-life perspectives of the industry.

(Photo: Coded by Kids)
“Diverse representation means diverse experiences”

More than half of the students – 70% – are Black, Hispanic or Latinx. A third identify as female. CBK’s focus on diversifying the tech industry was a key draw for Felicite Moorman, co-founder and chief executive officer of Boss.Tech. Moorman is a resource and sponsor of CBK, and a mentor for students.

Felicite Moorman, co-founder & CEO, Boss.Tech

“Everything is better made with respectful friction. A lot has been said about the pitfalls of diversity without inclusion and I’ve learned a lot of hard lessons attempting to lead companies in Philadelphia. But learn and persevere for the business case,” Moorman says.

She adds, “Respectful friction enables innovation. The lack thereof enables group think. Execution may be faster but without innovation organizations are far less competitive. Diverse representation means diverse experiences, which means a variety of problem-solving methods and ideas, necessary to create innovative solutions.

“Done well, a focus on DEI is a competitive differentiator and advantage, and that’s a business case everyone should back.”

Competition Creating Opportunities

Moorman serves as a judge for competitions CBK hosts, which gives students an opportunity to win scholarships. Ctrl+Shift is a coding competition. A former winner, 17-year-old Tahsin Zaman’s idea was Philadelphia-focused and interactive. The high school junior says he wanted to build a website that included an experience accessible to almost anyone and incorporated machine learning, which is what he was learning at the time.

Tahsin Zaman

“I casually started going through everything I could look at to see what’s around me. What could I do?” he asked himself. “The leaf. The idea is something you can repeatedly do over and over again. It’s really cool to just be able to take a leaf and see what tree it came from.”

His idea: Trees @ Philly. Users take a photo of a leaf, share it on the site, and it will identify the tree it came from. The site also shares locations in the city where you can find those trees.

“Normally data is a huge issue with machine learning models, and you need lots data to have reliable model. There are leaves everywhere! Anyone has access. I just went outside and ripped leaves off of trees.

“Thankfully, there’s actually a place near my house, an old school I went to, that did a project there where they needed information. They put bar codes on trees and you can scan bar codes on the trees, so I had reliable data on trees and data,” Zaman says. “I wasn’t particularly fond of the outdoors, but now I am. It opened my eyes to variety of trees.”

Competition, Innovation, Mentorship

He recently participated in another CBK competition called Innovation League, which is an event Moorman supports. Akin to a sports league, students have coaches who lead them through weekly practices to develop their coding and entrepreneurship skills to solve problems in their community.

Students are presented with a list of “clients” to choose from. Zaman and his partner chose a high school student from a less affluent area of the city who said most of their peers found themselves in trouble or turning to crime because they didn’t have access to programs like CBK.

The duo is working on an app that connects students with opportunities at nonprofits. Modeled after the game Pokémon Go, users can see all the programs in their areas and go through the process of volunteering. If they do, they can log their hours into the app, which is converted into points. The points could ultimately be “cashed in” for scholarship money or other incentives like building skills such as public speaking or research; skills that can ultimately be used for life.

The name of the app, “Orbit – Launch Students’ Careers,” is to convey a larger-than-life idea. It won first place in the competition. A few nonprofits and program managers are already on board, and Zaman says he and his partner will reconnect with judges and CBK supporters to ask for donations.

In a month or two, Zaman says Orbit – Launch Students’ Careers will start small with 10 students who can earn up to a $500 or $1,000 scholarship. The ultimate goal is to make the app a sustainable business.

“Coded by Kids’ biggest impact on me is giving me the tools to take what I know and on a level beyond what I could imagine working on before,” he says.

“Working on something like Orbit, if I didn’t do the Innovation League, it wouldn’t have crossed my mind that I could do something this ambitious. It’s lots of students, donors, and money exchanged. Before participating with CBK, I would’ve been intimidated by that. But now I know that there’s a level, with the tools that CBK has provided me, that has given me the confidence that even I, as a high schooler, can look into this idea and hope to build out.”

Zaman is interested in pursuing a degree in technology after graduation. His dream schools include MIT and Stanford.

(Photo: Coded by Kids)
Shepherding Interested and Underrepresented Kids to Tech

“The (Coded by Kids) program is a standout because of the structured multi-year model and commitment to shepherding interested and underrepresented persons to technology leadership, exponentially impacting and improving access to the plethora of benefits of working in technology by creating not just technologists, but technology leaders who will organically pay it forward,” Moorman says. “And the kids are beyond awesome! The level of talent, commitment, and product is incredible.”

Before the pandemic, CBK enrolled 400-450 kids a year. Currently, 250 are participating. Since formally launching, Coded By Kids has worked with 1600 students.

“We want these kids to not only work in industry, but lead in industry,” Mobley says. “We want to be able to prepare them. They’re successful if they’re able to build their own startup or be CEO or CTO. We know not everyone will do that but if they have that ability to hone in and focus on leadership role and roles with high growth potential – software development as opposed to other field that do that – we’ll have more representation.”

Dana Beth Ardi

Executive Committee

Dana Beth Ardi, PhD, Executive Committee, is a thought leader and expert in the fields of executive search, talent management, organizational design, assessment, leadership and coaching. As an innovator in the human capital movement, Ardi creates enhanced value in companies by matching the most sought after talent with the best opportunities. Ardi coaches boards and investors on the art and science of building high caliber management teams. She provides them with the necessary skills to seek out and attract top-level management, to design the ideal organizational architectures and to deploy people against strategy. Ardi unearths the way a business works and the most effective way for people to work in them.

Ardi is an experienced business executive and senior consultant who leverages business organizational transformation through talent strategies. She uses her knowledge and experience to develop talent strategies to enhance revenue and profit contributions. She has a deep expertise in change management and organizational effectiveness and has designed and built high performance cultures. Ardi has significant experience in mergers, acquisitions, divestitures, IPO’s and turnarounds.

Ardi is an expert on the multi-generational workforce. She understands the four intersecting generations of workers coming together in contemporary companies, each with their own mindsets, leadership and communications styles, values and motivations. Ardi is sought after to assist companies manage and thrive by bringing the generations together. Her book, Fall of the Alphas: How Beta Leaders Win Through Connection, Collaboration and Influence, will be published by St. Martin’s Press. The book reflects Ardi’s deep expertise in understanding organizations and our changing society. It focuses on building a winning culture, how companies must grow and evolve, and how talent influences and shapes communities of work. This is what she has coined “Corporate Anthropology.” It is a playbook on how modern companies must meet challenges – culturally, globally, digitally, across genders and generations.

Ardi is currently the Managing Director and Founder of Corporate Anthropology Advisors, LLC, a consulting company that provides human capital advisory and innovative solutions to companies building value through people. Corporate Anthropology works with organizations, their cultures, the way they grow and develop, and the people who are responsible for forming their communities of work.

Prior to her position at Corporate Anthropology Advisors, Ardi served as a Partner/Managing Director at the private equity firms CCMP Capital and JPMorgan Partners. She was a partner at Flatiron Partners, a venture capital firm working with early state companies where she pioneered the human capital role within an investment portfolio.

Ardi holds a BS from the State University of New York at Buffalo as well as a Masters degree and PhD from Boston College. She started her career as professor at the Graduate Center at Fordham University in New York.