Bertina Ceccarelli on the perception gap

A new campaign encourages employers to hire those Skilled Through Alternative Routes
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Employers should include people without college degrees in their talent searches. A new campaign – Tear the Paper Ceiling – from Opportunity@Work and the Ad Council promotes STARs, people Skilled Through Alternative Routes, as strong job candidates.

Bertina Ceccarelli, CEO of NPower says the campaign gives visibility to what she calls, “the perception gap.”

She says, “When we see companies take those actions and think with deeper intentionality about what they really need, I think they recognize there is a whole other pool of talent that they’ve overlooked and ignored. Then, when they began to recruit individuals for aptitude, for life experience, for connected work experience, they’re able to bring in a whole other level of diversity.”

A number of NPower trainees attended The Paper Ceiling Launch in person. Ceccarelli says, “Students who are currently going through our program took an immense amount of pride at being in the room. Being acknowledged as smart individuals who have a whole lot to contribute, particularly in tech roles that they will be taking when they graduate from NPower. Being viewed and valued for the life experiences that they will bring these jobs and giving STARS a name and acknowledging the value of all those experiences.”

Learn more about The Paper Ceiling.
Learn more about Opportunity@Work.
Learn more about the Ad Council.
Learn more about NPower.

Dana Beth Ardi

Executive Committee

Dana Beth Ardi, PhD, Executive Committee, is a thought leader and expert in the fields of executive search, talent management, organizational design, assessment, leadership and coaching. As an innovator in the human capital movement, Ardi creates enhanced value in companies by matching the most sought after talent with the best opportunities. Ardi coaches boards and investors on the art and science of building high caliber management teams. She provides them with the necessary skills to seek out and attract top-level management, to design the ideal organizational architectures and to deploy people against strategy. Ardi unearths the way a business works and the most effective way for people to work in them.

Ardi is an experienced business executive and senior consultant who leverages business organizational transformation through talent strategies. She uses her knowledge and experience to develop talent strategies to enhance revenue and profit contributions. She has a deep expertise in change management and organizational effectiveness and has designed and built high performance cultures. Ardi has significant experience in mergers, acquisitions, divestitures, IPO’s and turnarounds.

Ardi is an expert on the multi-generational workforce. She understands the four intersecting generations of workers coming together in contemporary companies, each with their own mindsets, leadership and communications styles, values and motivations. Ardi is sought after to assist companies manage and thrive by bringing the generations together. Her book, Fall of the Alphas: How Beta Leaders Win Through Connection, Collaboration and Influence, will be published by St. Martin’s Press. The book reflects Ardi’s deep expertise in understanding organizations and our changing society. It focuses on building a winning culture, how companies must grow and evolve, and how talent influences and shapes communities of work. This is what she has coined “Corporate Anthropology.” It is a playbook on how modern companies must meet challenges – culturally, globally, digitally, across genders and generations.

Ardi is currently the Managing Director and Founder of Corporate Anthropology Advisors, LLC, a consulting company that provides human capital advisory and innovative solutions to companies building value through people. Corporate Anthropology works with organizations, their cultures, the way they grow and develop, and the people who are responsible for forming their communities of work.

Prior to her position at Corporate Anthropology Advisors, Ardi served as a Partner/Managing Director at the private equity firms CCMP Capital and JPMorgan Partners. She was a partner at Flatiron Partners, a venture capital firm working with early state companies where she pioneered the human capital role within an investment portfolio.

Ardi holds a BS from the State University of New York at Buffalo as well as a Masters degree and PhD from Boston College. She started her career as professor at the Graduate Center at Fordham University in New York.