Age in America media portrayals perpetuate ageism in the workforce
Age in America media portrayals perpetuate ageism in the workforce

Podcast: Age stereotypes in the media hurt everyone

A conversation with writer-producer Ron Friedman and David Gittins, writer and executive director, Age Inclusion in Media
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In this episode of Work in Progress, I’m joined by writer-producer Ron Friedman and David Gittins, executive director of Age Inclusion in Media, to talk about the way the media portrays older adults and how these stereotypes can have a profound impact on workers and job seekers in the real world.

I’m going to start out by saying, you can read about this conversation, but I believe you need to hear it or watch it for yourself to really capture what it means to be portrayed as “out of your prime” just because of your age.

At 91, Ron is a great example of someone whose creative mind and spirit are just as sharp as they were when he started writing more than 60 years ago.

The name Ron Friedman may not be familiar to you, but there is no doubt you’ve heard of some of the television shows that he’s written for in his career – All in the Family, Get Smart, The Odd Couple, Happy Days, and Starsky and Hutch to name a few.

In all, Ron has written more than 700 episodes of television and is well-known among action hero fans for creating the animated series G.I. Joe and developing Transformers for American TV. Along with his good friend Stan Lee, the pair created The Marvel Action Hour.

“I still get residuals. I still get fan mail. Somebody wrote to tell me that they loved my Odd Couple. I wrote that in the 70s, but they’re still playing it. I must have known something valuable to contribute what I contributed to give something that life expectancy,” Ron says.

Yet, despite all the early success, as he got older, he found that he was getting hired for fewer and fewer writing jobs. He says it come down to ageism, and, unfortunately, it is something most older adults face today when they are looking for work, whether it is in entertainment or another industry.

“Not only is it acceptable, but of all the protected classes – where you have to be on guard not to use the offensive terms or reproduce the memes that offensive – ageism is still not even considered,” says Ron.

Ron, David, and I sit on the board of Age Inclusion in Media, a nonprofit campaign to change the way older adults are portrayed in film, TV, and advertising.

“It’s still a very stereotypical way, and that’s down to the fact that we don’t have proper representation behind the screen. We don’t have proper representation in the writer’s room,” David argues. “When we don’t have older writers writing for older characters, we get stereotypical portrayals of what an older character is, which means we get tropes, we get cranky old characters, we get forgetful old characters, and we get sidekicks as opposed to central characters in their own lives.”

David says that this lack of representation, and the stereotypes it creates, has an impact on every older adult.

“From what we show on screen teaches us how to believe and that then teaches us how to act. So, if we see older characters being portrayed as passive morons who are just leaching on society, then we start to treat older people like that in their life, which then circles back in and saying, we’re not going to hire an older person because we know they’re idiots. We know they’re useless because we’ve seen not on TV and we believe it.”

Ron says we’ve got to stop telling the “same old story.” Older adults, like all of us, come in many different shapes and sizes – one stereotype doesn’t fit al. Society needs to embrace that age is jus one part of who we are. We are an amalgamation of our life experiences – what we have learned at school, in our jobs, and just living our lives.

Like everyone, it is very personal. He believes that despite already being “two and a half times older than Taylor Swift,” the older he gets, the more he has to share.

“Writers remind us of our humanity, and if we do it well, we create an event. Those are moments by which life becomes livable and beautiful and life is made up of moments. That’s what we remember. It doesn’t matter what you had for breakfast on Tuesday, it’s rather how you felt when you heard something at your kid’s graduation from college or what you felt when your child said his first sentence,” says Ron.

There is so much more to our conversation and I invite you to listen to the podcast here, or download and listen wherever you get your podcasts.

You can also find it on my Work in Progress YouTube channel.

Get more of our WorkingNation Age in America articles, videos, and podcasts here.
Get more of Scripps News’ Age in America coverage here.

Episode 321: Ron Friedman and David Gittins
Host & Executive Producer: Ramona Schindelheim, Editor-in-Chief, WorkingNation
Producer: Larry Buhl
Theme Music: Composed by Lee Rosevere and licensed under CC by 4
Transcript: Download the transcript for this episode here
Work in Progress Podcast: Catch up on previous episodes here

Dana Beth Ardi

Executive Committee

Dana Beth Ardi, PhD, Executive Committee, is a thought leader and expert in the fields of executive search, talent management, organizational design, assessment, leadership and coaching. As an innovator in the human capital movement, Ardi creates enhanced value in companies by matching the most sought after talent with the best opportunities. Ardi coaches boards and investors on the art and science of building high caliber management teams. She provides them with the necessary skills to seek out and attract top-level management, to design the ideal organizational architectures and to deploy people against strategy. Ardi unearths the way a business works and the most effective way for people to work in them.

Ardi is an experienced business executive and senior consultant who leverages business organizational transformation through talent strategies. She uses her knowledge and experience to develop talent strategies to enhance revenue and profit contributions. She has a deep expertise in change management and organizational effectiveness and has designed and built high performance cultures. Ardi has significant experience in mergers, acquisitions, divestitures, IPO’s and turnarounds.

Ardi is an expert on the multi-generational workforce. She understands the four intersecting generations of workers coming together in contemporary companies, each with their own mindsets, leadership and communications styles, values and motivations. Ardi is sought after to assist companies manage and thrive by bringing the generations together. Her book, Fall of the Alphas: How Beta Leaders Win Through Connection, Collaboration and Influence, will be published by St. Martin’s Press. The book reflects Ardi’s deep expertise in understanding organizations and our changing society. It focuses on building a winning culture, how companies must grow and evolve, and how talent influences and shapes communities of work. This is what she has coined “Corporate Anthropology.” It is a playbook on how modern companies must meet challenges – culturally, globally, digitally, across genders and generations.

Ardi is currently the Managing Director and Founder of Corporate Anthropology Advisors, LLC, a consulting company that provides human capital advisory and innovative solutions to companies building value through people. Corporate Anthropology works with organizations, their cultures, the way they grow and develop, and the people who are responsible for forming their communities of work.

Prior to her position at Corporate Anthropology Advisors, Ardi served as a Partner/Managing Director at the private equity firms CCMP Capital and JPMorgan Partners. She was a partner at Flatiron Partners, a venture capital firm working with early state companies where she pioneered the human capital role within an investment portfolio.

Ardi holds a BS from the State University of New York at Buffalo as well as a Masters degree and PhD from Boston College. She started her career as professor at the Graduate Center at Fordham University in New York.