Marty Secada

Executive Committee

Marty Secada, Executive Committee, is the founder of Broad and Wall Advisors (BWA). BWA are advisors to institutional investors and alternative funds, assisting them with strategy, networking, global deal-sourcing, business development, fund-raising initiatives, and investor relations outreach and strategies.

Marty and his team have reviewed and/or made recommendations on more than 30,000 deal and fund sponsor offerings. Areas covered are alternative investments, private equity, private credit, venture capital, hedge funds, real estate strategies, crypto, NFTs and SPACs, and many other parts of the investment stack.

He is the founder of multiple networks and is an expert convener for purposes of capital raising and financial product dissemination for peer to peer investor networks. These networks create cooperative work situations for different investment themes where there may be arbitrage opportunities. That includes the Ivy Family Office Network (IVYFON) which over more than 15 years has had more than 50,000 participants ranging over the gamut of investment strategies and opportunities.

Other groups Marty founded include multiple networks of hedge fund, private equity, and venture capital investors. In total, he has led more than 350 investor forums and meetings in more than 30 cities.

He is the owner of High Plains Capital, a holding group, and has owned businesses that have included Goldman Sachs, UBS, JP Morgan, Deutsche Bank, and Chase as their clients.

He is a thought and action leader on diversity in alternative funds having presented several hundred women-, minority-, and veteran-owned funds to his audience.

Marty has a Masters of Business Administration in Finance from the Wharton School of Business, a Bachelors Degree from the University of Pennsylvania, a Masters in Artificial Intelligence and Big Data from Drexel University and he studied Alternative Investments at New York University. He has lectured at the Wharton School of business and Drexel University graduate school of business on these topics.

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Dana Beth Ardi

Executive Committee

Dana Beth Ardi, PhD, Executive Committee, is a thought leader and expert in the fields of executive search, talent management, organizational design, assessment, leadership and coaching. As an innovator in the human capital movement, Ardi creates enhanced value in companies by matching the most sought after talent with the best opportunities. Ardi coaches boards and investors on the art and science of building high caliber management teams. She provides them with the necessary skills to seek out and attract top-level management, to design the ideal organizational architectures and to deploy people against strategy. Ardi unearths the way a business works and the most effective way for people to work in them.

Ardi is an experienced business executive and senior consultant who leverages business organizational transformation through talent strategies. She uses her knowledge and experience to develop talent strategies to enhance revenue and profit contributions. She has a deep expertise in change management and organizational effectiveness and has designed and built high performance cultures. Ardi has significant experience in mergers, acquisitions, divestitures, IPO’s and turnarounds.

Ardi is an expert on the multi-generational workforce. She understands the four intersecting generations of workers coming together in contemporary companies, each with their own mindsets, leadership and communications styles, values and motivations. Ardi is sought after to assist companies manage and thrive by bringing the generations together. Her book, Fall of the Alphas: How Beta Leaders Win Through Connection, Collaboration and Influence, will be published by St. Martin’s Press. The book reflects Ardi’s deep expertise in understanding organizations and our changing society. It focuses on building a winning culture, how companies must grow and evolve, and how talent influences and shapes communities of work. This is what she has coined “Corporate Anthropology.” It is a playbook on how modern companies must meet challenges – culturally, globally, digitally, across genders and generations.

Ardi is currently the Managing Director and Founder of Corporate Anthropology Advisors, LLC, a consulting company that provides human capital advisory and innovative solutions to companies building value through people. Corporate Anthropology works with organizations, their cultures, the way they grow and develop, and the people who are responsible for forming their communities of work.

Prior to her position at Corporate Anthropology Advisors, Ardi served as a Partner/Managing Director at the private equity firms CCMP Capital and JPMorgan Partners. She was a partner at Flatiron Partners, a venture capital firm working with early state companies where she pioneered the human capital role within an investment portfolio.

Ardi holds a BS from the State University of New York at Buffalo as well as a Masters degree and PhD from Boston College. She started her career as professor at the Graduate Center at Fordham University in New York.